You keep ownership of the brand and project materials you provide.
TRUST DOCUMENT / TERMS
TermsThe basic terms for working with PersonaSignal.
These terms explain the basic working relationship when PersonaSignal provides AI recommendation research or related written diagnostic work.
AI recommendation research is a structured diagnosis under defined conditions.
Each project follows the scope confirmed in writing.
01
WHAT WE PROVIDE
What PersonaSignal provides
PersonaSignal provides structured AI recommendation research and written diagnostic work. Depending on the project, research may include:
01Persona / shopper scenario designSCENARIO DESIGN
02Blind / natural recommendation testsBLIND / NATURAL
03Brand understanding and product fitUNDERSTANDING / FIT
04Competitor observationSUBSTITUTION
05Model comparisonMODEL COMPARISON
06Search / GroundingSEARCH CONDITIONS
07Source observationSOURCE REVIEW
08Written analysis and recommendationsWRITTEN DELIVERY
Not every project includes every capability. The final combination depends on the research question and scope we agree on.
02
CUSTOMER MATERIALS
Materials you provide
The brand, product, website, and business materials you share remain yours — or the original owner's.
Providing materials to PersonaSignal does not transfer ownership.
You are allowing us to understand the research question, conduct the agreed research, and prepare the deliverables within the needs of the project. Please only send materials you are comfortable sharing for the agreed research and that you have the right to provide.
03
HOW TO READ THE RESULT
AI recommendation research is a structured diagnosis under defined conditions.
AI recommendations are not a permanent ranking. Results can change with the model version, timing, query wording, shopper context, available public information, and Search / Grounding conditions.
RESEARCH INTERPRETATION
A structured diagnosis of AI recommendation behavior under a defined set of test conditions.
The value of the work is in making the test conditions explicit, recording what happened, and identifying patterns and questions worth acting on. We focus on:
- Whether the test conditions are clear
- Whether results can be traced back to recorded runs
- Whether different personas and contexts can be compared
- Whether the findings are useful for brand decisions
Research can help a brand understand how it appears in tested AI recommendation environments and where positioning, product information, or shopper fit may deserve attention. Commercial outcomes still depend on the product, market, channel, execution, and changing AI systems.
04
OWNERSHIP
Who owns what
You — or the original owner — keep
Rights in the brand, product, website content, materials, trademarks, and business information you provide.
PersonaSignal keeps
Rights in the PersonaSignal brand, its own methods, original templates, research frameworks, website content, and independently developed research materials.
05
PUBLIC RESEARCH
Public research
Working with PersonaSignal does not automatically make your project public research, a case study, or marketing content.
Public Research Notes may be based on independently developed research, public information, anonymized or sanitized material, or material separately confirmed as suitable for publication.
If we ever want to use client work in public research, a case study, or marketing content, we'll confirm that separately first.
06
PROJECT-SPECIFIC SCOPE
Project-specific scope
What a project actually includes is confirmed in writing.
01Research scope
02Models
03Test volume
04Timing
05Pricing
06Deliverables
07Revisions and written Q&A
The specific written Scope, quote, email, or other agreement for a project takes priority over general website descriptions if they differ. The actual project is defined by what we agree in writing.
07
CONTACT
Questions about Privacy, Terms, or a research project?
Questions about Privacy, Terms, or research scope can go to the business email below.