We use that information for the work it was provided for.
TRUST DOCUMENT / PRIVACY
PrivacyHow we handle the information you share.
If you contact PersonaSignal or work with us on a research project, some information may be shared so we can understand the question, define the research, and deliver the work.
Third-party AI / Search services are used only where the research needs them.
Working with us does not automatically make your project public.
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HOW WE USE IT
How we use it
We use the information you share only for the project or conversation it relates to.
01
Respond to your inquiry
02
Understand the brand and research question
03
Confirm project scope
04
Conduct the agreed research
05
Prepare and deliver the written report
06
Communicate about the project
Just reaching out does not put your information into marketing or advertising processes unrelated to the project.
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AI / SEARCH SERVICES
AI and Search services in research
Research may use third-party AI and search environments such as GPT, Gemini, and Search / Grounding, depending on the agreed scope.
That does not mean everything you share is sent to these services unchanged. We avoid sending unnecessary confidential material into research environments. Where possible, we work from public information, limited project context, or anonymized and minimized inputs.
INPUTMaterials you choose to provide
SCOPEWhat the research actually needs
MINIMIZEReduce or anonymize what is not needed
RESEARCHServices used under the test design
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CONFIDENTIALITY BY DEFAULT
Working with PersonaSignal does not automatically make your project public.
Working with us doesn't mean we'll:
If we ever want to use a client project in public research, a case study, or marketing content, we'll confirm that separately first. Where appropriate, public material may also be anonymized or sanitized.
We don't sell client contact details or project materials.
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WEBSITE & RETENTION
Website data and keeping information
The website stays lightweight
The current website does not rely on advertising tracking, and it has no forms, user accounts, or checkout. Hosting and basic network services may still create standard technical logs — such as request, device, browser, or security information — used mainly to keep the site running and safe.
We do not keep information indefinitely "just in case"
How long different materials are kept can vary. It mainly depends on:
- Whether the conversation is still active
- Whether the project is complete
- Whether basic business records need to be kept
- Whether there is a reasonable legal or security need
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CONTACT & REQUESTS
Questions about your information, or want it corrected or deleted?
Depending on where you are, the law may give you different rights over information you provide. If you have a specific question, just contact us.