.about-nav-current {
  color: var(--color-ink);
  cursor: default;
}

.about-nav-current::after {
  transform: scaleX(1);
}

.about-mobile-current {
  display: flex;
  align-items: center;
  color: var(--color-signal);
  cursor: default;
  font-weight: 700;
}

.about-footer-current {
  margin-bottom: var(--space-3);
  color: #6f9f92;
  font-size: 0.8rem;
}

.about-page main {
  overflow: clip;
}

.about-page h1,
.about-page h2,
.about-page h3,
.about-page h4,
.about-page p,
.about-page blockquote,
.about-page ul,
.about-page ol,
.about-page dl,
.about-page dd {
  margin-top: 0;
}

.about-page h2,
.about-page h3,
.about-page h4 {
  margin-bottom: 0;
}

.about-page em {
  color: var(--color-signal);
  font-style: normal;
}

.about-page .section-index {
  display: flex;
  align-items: baseline;
  gap: 0.8rem;
}

.about-page .section-index span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 1.35rem;
  font-weight: 700;
  letter-spacing: -0.04em;
}

.about-page .section-index p {
  margin-bottom: 0;
  color: var(--color-ink-faint);
  font-family: var(--font-mono);
  font-size: 0.64rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.about-page .section-index-light span {
  color: #80b7a7;
}

.about-page .section-index-light p {
  color: #82938e;
}

.about-section {
  padding-block: clamp(6.5rem, 10vw, 10rem);
}

.about-section-heading h2,
.persona-origin-heading h2,
.research-today-heading h2,
.is-not-heading h2,
.about-pathways h2 {
  font-size: clamp(2.65rem, 4.5vw, 4.6rem);
  font-weight: 650;
  letter-spacing: -0.06em;
  line-height: 1.06;
  text-wrap: balance;
}

/* 01 — Hero */

.about-hero {
  padding-block: clamp(6rem, 10vw, 9rem);
  border-bottom: 1px solid var(--color-line);
}

.about-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.12fr) minmax(23rem, 0.68fr);
  align-items: start;
  gap: clamp(4rem, 8vw, 8rem);
}

.about-hero-grid > *,
.brand-question-layout > *,
.label-observation-grid > *,
.who-asks-layout > *,
.persona-origin-heading > *,
.name-origin-layout > *,
.research-today-heading > *,
.founding-stage-layout > *,
.about-pathways-layout > * {
  min-width: 0;
}

.about-hero-copy .eyebrow {
  margin-bottom: 2.5rem;
}

.about-hero-copy .section-index {
  margin-bottom: 1.5rem;
}

.about-hero h1 {
  max-width: 10.6em;
  font-size: clamp(3.8rem, 5.85vw, 6rem);
  font-weight: 670;
  letter-spacing: -0.075em;
  line-height: 1.02;
}

.about-hero h1 span {
  display: block;
}

.about-hero h1 span:last-child {
  color: var(--color-signal);
}

.about-hero-lead {
  max-width: 46rem;
  margin: 2.25rem 0 0;
  font-size: clamp(1.1rem, 1.45vw, 1.28rem);
  line-height: 1.85;
}

.about-hero-note {
  max-width: 42rem;
  margin: 1.25rem 0 0;
  color: var(--color-ink-soft);
  font-size: 0.92rem;
  line-height: 1.8;
}

.origin-thread {
  margin-top: 4.25rem;
  border-top: 3px solid var(--color-signal);
  background: var(--color-surface);
  box-shadow: var(--shadow-panel);
}

.origin-thread header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1rem 1.2rem;
  border-bottom: 1px solid var(--color-line);
}

.origin-thread header p {
  margin-bottom: 0;
  color: var(--color-signal);
  font-size: 0.58rem;
}

.origin-thread header span,
.origin-thread-foot {
  font-family: var(--font-mono);
}

.origin-thread header span {
  color: var(--color-ink-faint);
  font-size: 0.56rem;
  letter-spacing: 0.07em;
}

.origin-thread ol {
  margin-bottom: 0;
  padding: 0 1.2rem;
  list-style: none;
}

.origin-thread li {
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr);
  gap: 1rem;
  padding-block: 1.3rem;
  border-bottom: 1px solid var(--color-line);
}

.origin-thread li > span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.68rem;
  font-weight: 700;
}

.origin-thread li p {
  margin-bottom: 0.45rem;
  color: var(--color-ink-faint);
  font-family: var(--font-mono);
  font-size: 0.55rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.origin-thread li strong {
  display: block;
  font-size: 0.86rem;
  line-height: 1.55;
}

.origin-thread-foot {
  margin-bottom: 0;
  padding: 1rem 1.2rem;
  color: var(--color-ink-faint);
  font-size: 0.55rem;
  font-weight: 700;
  letter-spacing: 0.06em;
}

/* 02 — First question */

.brand-question {
  background: var(--color-surface);
}

.brand-question-layout {
  display: grid;
  grid-template-columns: minmax(18rem, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(4rem, 8vw, 8rem);
}

.brand-question .section-index,
.who-asks .section-index,
.name-origin .section-index,
.is-not .section-index,
.about-pathways .section-index {
  margin-bottom: 2rem;
}

.brand-question .about-section-heading > p {
  max-width: 31rem;
  margin: 2rem 0 0;
  color: var(--color-ink-soft);
  font-size: 0.94rem;
  line-height: 1.8;
}

.brand-question-body {
  display: grid;
  gap: 3.5rem;
}

.first-questions,
.shopper-voice,
.persona-dimensions,
.capability-index,
.is-not-grid ul,
.founding-copy ul {
  margin-bottom: 0;
  padding: 0;
  list-style: none;
}

.first-questions {
  border-top: 1px solid var(--color-line-strong);
}

.first-questions li {
  display: grid;
  grid-template-columns: 3rem minmax(0, 1fr);
  gap: 1.5rem;
  padding-block: 1.45rem;
  border-bottom: 1px solid var(--color-line);
}

.first-questions span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.64rem;
  font-weight: 700;
}

.first-questions p {
  margin-bottom: 0;
  font-size: 1.05rem;
  font-weight: 650;
}

.brand-question-turn {
  padding-left: clamp(2rem, 5vw, 5rem);
  border-left: 1px solid var(--color-signal);
}

.brand-question-turn > p {
  margin-bottom: 1rem;
  color: var(--color-ink-soft);
  line-height: 1.75;
}

.brand-question-turn blockquote {
  margin-bottom: 2rem;
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 1.22;
}

.shopper-voice {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
}

.shopper-voice li {
  padding: 0.62rem 0.8rem;
  border: 1px solid var(--color-line);
  color: var(--color-ink-soft);
  font-family: var(--font-mono);
  font-size: 0.67rem;
}

/* 03 — Label observation */

.label-observation {
  background: #10211d;
  color: #eef2ef;
}

.label-observation-heading {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid rgba(227, 238, 233, 0.18);
}

.label-observation-heading > p {
  margin-bottom: 0;
  color: #789188;
  font-family: var(--font-mono);
  font-size: 0.58rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.label-observation-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(24rem, 0.72fr);
  gap: clamp(4rem, 9vw, 9rem);
  padding-block: clamp(4rem, 7vw, 7rem);
}

.label-observation-grid header > p {
  margin-bottom: 1.25rem;
  color: #9baca6;
  font-size: 0.96rem;
}

.label-observation h2 {
  max-width: 11em;
  font-size: clamp(3.35rem, 6.3vw, 6.4rem);
  font-weight: 650;
  letter-spacing: -0.075em;
  line-height: 1;
}

.label-observation h2 em {
  color: #80b7a7;
}

.observation-story {
  padding-top: 0.4rem;
}

.observation-story > p {
  margin-bottom: 1.35rem;
  color: #bcc8c4;
  font-size: 0.98rem;
  line-height: 1.85;
}

.observation-story .hypothesis-boundary {
  margin-top: 2rem;
  margin-bottom: 0;
  padding: 1.2rem 0 0 1.25rem;
  border-top: 1px solid rgba(227, 238, 233, 0.25);
  border-left: 2px solid #80b7a7;
  color: #d7dfdc;
  font-size: 0.84rem;
}

.hypothesis-boundary span {
  display: block;
  margin-bottom: 0.55rem;
  color: #80b7a7;
  font-family: var(--font-mono);
  font-size: 0.56rem;
  font-weight: 700;
  letter-spacing: 0.1em;
}

.observation-equation {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr);
  align-items: stretch;
  border-top: 1px solid rgba(227, 238, 233, 0.2);
  border-bottom: 1px solid rgba(227, 238, 233, 0.2);
}

.observation-equation div {
  padding: 1.75rem 1.5rem;
}

.observation-equation span,
.name-equation span,
.question-shift span,
.persona-growth span {
  display: block;
  margin-bottom: 0.75rem;
  font-family: var(--font-mono);
  font-size: 0.55rem;
  font-weight: 700;
  letter-spacing: 0.09em;
}

.observation-equation span {
  color: #77978d;
}

.observation-equation strong {
  display: block;
  font-size: 1.05rem;
}

.observation-equation > b {
  align-self: center;
  color: #80b7a7;
  font-family: var(--font-mono);
  font-size: 1.2rem;
}

/* 04 — Reframing */

.who-asks {
  background: var(--color-canvas);
}

.who-asks-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(22rem, 0.72fr);
  gap: clamp(4rem, 9vw, 9rem);
}

.who-asks h2 {
  max-width: 10em;
  font-size: clamp(3.25rem, 5.8vw, 5.9rem);
  font-weight: 660;
  letter-spacing: -0.075em;
  line-height: 1.02;
}

.who-asks h2 span,
.who-asks h2 em {
  display: block;
}

.who-asks h2 em {
  margin-top: 0.15em;
}

.who-asks-body > p {
  margin-bottom: 1.2rem;
  color: var(--color-ink-soft);
  font-size: 0.96rem;
  line-height: 1.85;
}

.who-asks-body .old-question {
  padding: 1rem 0;
  border-top: 1px solid var(--color-line);
  border-bottom: 1px solid var(--color-line);
  color: var(--color-ink-faint);
  font-family: var(--font-mono);
  font-size: 0.78rem;
}

.who-asks-body blockquote {
  margin: 2rem 0 2.5rem;
  color: var(--color-ink);
  font-size: clamp(1.7rem, 2.8vw, 2.6rem);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 1.28;
}

.context-factors {
  margin-bottom: 0;
  border-top: 2px solid var(--color-signal);
}

.context-factors > div {
  display: grid;
  grid-template-columns: 7rem minmax(0, 1fr);
  gap: 1.5rem;
  padding-block: 1rem;
  border-bottom: 1px solid var(--color-line);
}

.context-factors dt {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.58rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.context-factors dd {
  margin-bottom: 0;
  font-size: 0.88rem;
  font-weight: 650;
}

/* 05 — Persona origin */

.persona-origin {
  background: var(--color-surface-muted);
}

.persona-origin-heading,
.research-today-heading {
  display: grid;
  grid-template-columns: minmax(15rem, 0.52fr) minmax(0, 1.48fr);
  gap: clamp(4rem, 8vw, 8rem);
}

.persona-origin-heading > div:last-child > p,
.research-today-heading > div:last-child > p {
  max-width: 47rem;
  margin: 2rem 0 0;
  color: var(--color-ink-soft);
  font-size: 0.96rem;
  line-height: 1.85;
}

.persona-growth {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr);
  align-items: stretch;
  margin-top: 5rem;
  border-top: 1px solid var(--color-line-strong);
  border-bottom: 1px solid var(--color-line-strong);
}

.persona-growth > div {
  padding: 1.8rem 1.5rem;
}

.persona-growth span {
  color: var(--color-signal);
}

.persona-growth strong {
  display: block;
  margin-bottom: 0.75rem;
  font-size: 1.1rem;
}

.persona-growth p {
  margin-bottom: 0;
  color: var(--color-ink-soft);
  font-size: 0.8rem;
  line-height: 1.7;
}

.persona-growth > b {
  align-self: center;
  color: var(--color-signal);
  font-family: var(--font-mono);
}

.persona-dimensions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 2.25rem;
}

.persona-dimensions li {
  padding: 0.55rem 0.72rem;
  border: 1px solid var(--color-line-strong);
  color: var(--color-ink-soft);
  font-family: var(--font-mono);
  font-size: 0.59rem;
  font-weight: 700;
  letter-spacing: 0.04em;
}

.about-persona-flow {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  margin: 4rem 0 0;
  padding: 0;
  border-top: 2px solid var(--color-signal);
  border-bottom: 1px solid var(--color-line-strong);
  list-style: none;
}

.about-persona-flow li {
  min-width: 0;
  padding: 1.5rem 1rem 1.75rem;
  border-right: 1px solid var(--color-line);
}

.about-persona-flow li:last-child {
  border-right: 0;
}

.about-persona-flow li > span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.64rem;
  font-weight: 700;
}

.about-persona-flow li > p {
  min-height: 2.4em;
  margin: 1.4rem 0 0.6rem;
  color: var(--color-ink-faint);
  font-family: var(--font-mono);
  font-size: 0.51rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  line-height: 1.35;
}

.about-persona-flow h3 {
  font-size: 1.05rem;
  letter-spacing: -0.025em;
}

.about-persona-flow small {
  display: block;
  margin-top: 0.8rem;
  color: var(--color-ink-soft);
  font-size: 0.7rem;
  line-height: 1.55;
}

.framework-boundary {
  margin: 0;
  padding: 1.25rem 1.5rem;
  border-bottom: 1px solid var(--color-line);
  background: rgba(255, 254, 250, 0.48);
  color: var(--color-ink-soft);
  font-size: 0.8rem;
  line-height: 1.7;
}

.framework-boundary span {
  margin-right: 1rem;
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.56rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

/* 06 — Name origin */

.name-origin {
  background: var(--color-signal-soft);
}

.name-origin-layout {
  display: grid;
  grid-template-columns: minmax(19rem, 0.7fr) minmax(0, 1.3fr);
  gap: clamp(4rem, 8vw, 8rem);
}

.name-origin h2 {
  font-size: clamp(2.8rem, 4.6vw, 4.65rem);
  font-weight: 650;
  letter-spacing: -0.06em;
  line-height: 1.06;
}

.name-origin header > p {
  max-width: 31rem;
  margin: 2rem 0 0;
  color: var(--color-ink-soft);
  line-height: 1.8;
}

.name-equation {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr);
  align-items: stretch;
  border-top: 2px solid var(--color-signal);
  border-bottom: 1px solid var(--color-line-strong);
  background: rgba(255, 254, 250, 0.42);
}

.name-equation > div {
  padding: 1.8rem 1.4rem;
}

.name-equation span {
  color: var(--color-signal);
}

.name-equation p {
  margin-bottom: 0;
  font-size: 0.9rem;
  font-weight: 650;
  line-height: 1.5;
}

.name-equation > b {
  align-self: center;
  color: var(--color-signal);
  font-family: var(--font-mono);
}

.question-shift {
  display: grid;
  grid-template-columns: minmax(0, 0.65fr) auto minmax(0, 1.35fr);
  align-items: center;
  margin-top: 2.5rem;
}

.question-shift > div {
  padding: 1.5rem 0;
}

.question-shift span {
  color: var(--color-ink-faint);
}

.question-shift p {
  margin-bottom: 0;
  font-size: clamp(1rem, 1.5vw, 1.25rem);
  font-weight: 650;
  line-height: 1.55;
}

.question-shift > b {
  padding-inline: 1.5rem;
  color: var(--color-signal);
  font-family: var(--font-mono);
}

/* 07 — Research today */

.research-today {
  background: var(--color-canvas);
}

.capability-index {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: 5rem;
  border-top: 1px solid var(--color-line-strong);
}

.capability-index li {
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr);
  gap: 1rem;
  padding: 1.4rem 1rem 1.4rem 0;
  border-right: 1px solid var(--color-line);
  border-bottom: 1px solid var(--color-line);
}

.capability-index li:nth-child(4n) {
  border-right: 0;
}

.capability-index li > span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.6rem;
  font-weight: 700;
}

.capability-index p {
  margin-bottom: 0.45rem;
  font-size: 0.92rem;
  font-weight: 650;
}

.capability-index small {
  color: var(--color-ink-faint);
  font-family: var(--font-mono);
  font-size: 0.54rem;
  letter-spacing: 0.04em;
}

.research-principles {
  display: grid;
  grid-template-columns: minmax(17rem, 0.6fr) minmax(0, 1.4fr);
  gap: clamp(3rem, 7vw, 7rem);
  margin-top: 6rem;
  padding-top: 3rem;
  border-top: 3px solid var(--color-signal);
}

.research-principles header .data-label {
  margin-bottom: 1.5rem;
  color: var(--color-signal);
  font-size: 0.58rem;
}

.research-principles header h3 {
  max-width: 12em;
  font-size: clamp(2rem, 3.4vw, 3.4rem);
  font-weight: 650;
  letter-spacing: -0.05em;
  line-height: 1.08;
}

.research-principles ol {
  margin-bottom: 0;
  padding: 0;
  border-top: 1px solid var(--color-line-strong);
  list-style: none;
}

.research-principles li {
  display: grid;
  grid-template-columns: 3rem minmax(0, 1fr);
  gap: 1.5rem;
  padding-block: 1.5rem;
  border-bottom: 1px solid var(--color-line);
}

.research-principles li > span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.62rem;
  font-weight: 700;
}

.research-principles h4 {
  font-size: 1rem;
}

.research-principles li p {
  margin: 0.65rem 0 0;
  color: var(--color-ink-soft);
  font-size: 0.86rem;
  line-height: 1.75;
}

.text-link {
  grid-column: 2;
  justify-self: start;
  margin-top: 0.25rem;
  color: var(--color-signal);
  font-size: 0.82rem;
  font-weight: 700;
  text-decoration: none;
}

.text-link:hover {
  color: var(--color-signal-dark);
}

/* 08 — Is / Is not */

.is-not {
  background: var(--color-surface);
}

.is-not-heading {
  display: grid;
  grid-template-columns: minmax(15rem, 0.52fr) minmax(0, 1.48fr);
  gap: clamp(4rem, 8vw, 8rem);
}

.is-not-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 5rem;
  border-top: 3px solid var(--color-ink);
  border-bottom: 1px solid var(--color-line-strong);
}

.is-not-grid > section {
  padding: 2rem 2.5rem 2.5rem 0;
}

.is-not-grid > section + section {
  padding-right: 0;
  padding-left: 2.5rem;
  border-left: 1px solid var(--color-line-strong);
}

.is-not-grid header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem;
  padding-bottom: 1.5rem;
  border-bottom: 1px solid var(--color-line);
}

.is-not-grid header span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.58rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.is-not-grid h3 {
  font-size: 1.35rem;
  letter-spacing: -0.03em;
}

.is-not-grid li {
  position: relative;
  padding: 1.05rem 0 1.05rem 1.5rem;
  border-bottom: 1px solid var(--color-line);
  font-size: 0.9rem;
  line-height: 1.55;
}

.is-not-grid li::before {
  content: "";
  position: absolute;
  top: 1.55rem;
  left: 0;
  width: 0.45rem;
  height: 1px;
  background: var(--color-signal);
}

/* 09 — Founding stage */

.founding-stage {
  background: #10211d;
  color: #edf2ef;
}

.founding-stage-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(22rem, 0.75fr);
  gap: clamp(4rem, 9vw, 9rem);
}

.founding-stage .section-index {
  margin-bottom: 2rem;
}

.founding-status {
  display: inline-flex;
  margin-bottom: 1.5rem;
  padding: 0.48rem 0.65rem;
  border: 1px solid rgba(128, 183, 167, 0.45);
  color: #80b7a7;
  font-family: var(--font-mono);
  font-size: 0.57rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.founding-stage h2 {
  max-width: 12em;
  font-size: clamp(3rem, 5.3vw, 5.4rem);
  font-weight: 650;
  letter-spacing: -0.07em;
  line-height: 1.03;
}

.founding-copy {
  padding-top: 4.5rem;
}

.founding-copy > p {
  margin-bottom: 1.5rem;
  color: #b9c6c1;
  font-size: 0.97rem;
  line-height: 1.85;
}

.founding-copy > p:nth-child(2) {
  margin-top: 2.5rem;
  color: #80b7a7;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.founding-copy li {
  padding-block: 0.9rem;
  border-top: 1px solid rgba(227, 238, 233, 0.16);
  color: #d3dcd8;
  font-size: 0.88rem;
}

.founding-pilot {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(18rem, 0.65fr);
  align-items: end;
  gap: 4rem;
  margin-top: 6rem;
  padding: 3rem;
  border: 1px solid rgba(128, 183, 167, 0.36);
  background: #17312a;
}

.founding-pilot .data-label {
  margin-bottom: 1.25rem;
  color: #80b7a7;
  font-size: 0.58rem;
}

.founding-pilot h3 {
  margin-bottom: 0.8rem;
  font-size: clamp(1.8rem, 3vw, 2.8rem);
  letter-spacing: -0.04em;
}

.founding-pilot > div:first-child > p:last-child {
  max-width: 44rem;
  margin-bottom: 0;
  color: #b9c6c1;
  line-height: 1.75;
}

.founding-actions {
  display: flex;
  align-items: stretch;
  flex-direction: column;
  gap: 0.75rem;
}

.button-on-dark {
  border-color: rgba(227, 238, 233, 0.3);
  color: #e9efec;
}

.button-on-dark:hover {
  border-color: rgba(227, 238, 233, 0.65);
  background: rgba(255, 255, 255, 0.05);
}

/* 10 — Continue */

.about-pathways {
  background: var(--color-surface);
}

.about-pathways-layout {
  display: grid;
  grid-template-columns: minmax(18rem, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(4rem, 8vw, 8rem);
}

.about-pathway-links {
  border-top: 2px solid var(--color-signal);
}

.about-pathway-links a {
  display: grid;
  grid-template-columns: 2.5rem minmax(10rem, 0.65fr) minmax(0, 1fr) auto;
  align-items: center;
  gap: 1.25rem;
  padding-block: 1.4rem;
  border-bottom: 1px solid var(--color-line);
  text-decoration: none;
}

.about-pathway-links a > span {
  color: var(--color-signal);
  font-family: var(--font-mono);
  font-size: 0.62rem;
  font-weight: 700;
}

.about-pathway-links strong {
  font-size: 0.95rem;
}

.about-pathway-links small {
  color: var(--color-ink-soft);
  font-size: 0.75rem;
  line-height: 1.55;
}

.about-pathway-links b {
  color: var(--color-signal);
  font-family: var(--font-mono);
}

.about-pathway-links a:hover strong,
.about-pathway-links a:hover b {
  color: var(--color-signal);
}

@media (max-width: 68rem) {
  .about-hero-grid,
  .label-observation-grid,
  .who-asks-layout,
  .founding-stage-layout {
    gap: 4rem;
  }

  .about-hero h1 {
    font-size: clamp(3.8rem, 7vw, 5.3rem);
  }

  .origin-thread {
    margin-top: 3rem;
  }

  .about-persona-flow {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .about-persona-flow li:nth-child(3) {
    border-right: 0;
  }

  .about-persona-flow li:nth-child(-n + 3) {
    border-bottom: 1px solid var(--color-line);
  }

  .capability-index {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .capability-index li:nth-child(2n) {
    border-right: 0;
  }

  .capability-index li:nth-child(odd) {
    border-right: 1px solid var(--color-line);
  }

  .founding-pilot {
    grid-template-columns: 1fr;
    align-items: start;
    gap: 2.5rem;
  }

  .founding-actions {
    max-width: 22rem;
  }
}

@media (max-width: 52rem) {
  .about-section {
    padding-block: 6.5rem;
  }

  .about-hero {
    padding-block: 4.75rem 6rem;
  }

  .about-hero-grid,
  .brand-question-layout,
  .label-observation-grid,
  .who-asks-layout,
  .persona-origin-heading,
  .name-origin-layout,
  .research-today-heading,
  .research-principles,
  .is-not-heading,
  .founding-stage-layout,
  .about-pathways-layout {
    grid-template-columns: 1fr;
  }

  .about-hero-grid,
  .brand-question-layout,
  .who-asks-layout,
  .name-origin-layout,
  .about-pathways-layout {
    gap: 3.5rem;
  }

  .origin-thread {
    max-width: 34rem;
    margin-top: 0;
  }

  .label-observation-grid {
    gap: 3rem;
  }

  .observation-equation,
  .persona-growth,
  .name-equation {
    grid-template-columns: 1fr;
  }

  .observation-equation > b,
  .persona-growth > b,
  .name-equation > b {
    justify-self: start;
    padding: 0 1.5rem;
    transform: rotate(90deg);
  }

  .observation-equation div,
  .persona-growth > div,
  .name-equation > div {
    padding-block: 1.35rem;
  }

  .who-asks h2 {
    max-width: 11em;
  }

  .persona-origin-heading,
  .research-today-heading,
  .is-not-heading {
    gap: 2.5rem;
  }

  .about-persona-flow {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .about-persona-flow li,
  .about-persona-flow li:nth-child(3) {
    border-right: 1px solid var(--color-line);
    border-bottom: 1px solid var(--color-line);
  }

  .about-persona-flow li:nth-child(2n) {
    border-right: 0;
  }

  .about-persona-flow li:nth-last-child(-n + 2) {
    border-bottom: 0;
  }

  .research-principles {
    gap: 3rem;
  }

  .text-link {
    grid-column: auto;
  }

  .is-not-grid {
    grid-template-columns: 1fr;
  }

  .is-not-grid > section,
  .is-not-grid > section + section {
    padding: 2rem 0;
    border-left: 0;
  }

  .is-not-grid > section + section {
    border-top: 1px solid var(--color-line-strong);
  }

  .founding-copy {
    padding-top: 0;
  }

  .founding-pilot {
    margin-top: 4.5rem;
    padding: 2.25rem;
  }

  .about-pathway-links a {
    grid-template-columns: 2.5rem minmax(0, 1fr) auto;
  }

  .about-pathway-links small {
    grid-column: 2;
  }

  .about-pathway-links b {
    grid-row: 1 / span 2;
    grid-column: 3;
  }
}

@media (max-width: 30rem) {
  .about-page .shell {
    width: min(calc(100% - 2rem), var(--shell-width));
  }

  .about-section {
    padding-block: 5.25rem;
  }

  .about-hero {
    padding-block: 3.75rem 4.75rem;
  }

  .about-hero-copy .eyebrow {
    margin-bottom: 2rem;
  }

  .about-hero h1 {
    font-size: clamp(2.75rem, 13.3vw, 3.25rem);
    line-height: 1.06;
  }

  .about-hero-lead {
    margin-top: 1.75rem;
    font-size: 1rem;
    line-height: 1.75;
  }

  .about-hero-note {
    font-size: 0.86rem;
    line-height: 1.75;
  }

  .origin-thread {
    box-shadow: 0 18px 48px rgba(28, 38, 34, 0.09);
  }

  .about-section-heading h2,
  .persona-origin-heading h2,
  .research-today-heading h2,
  .is-not-heading h2,
  .about-pathways h2,
  .name-origin h2 {
    font-size: clamp(2.15rem, 10.8vw, 2.7rem);
    line-height: 1.08;
  }

  .brand-question-turn {
    padding-left: 1.25rem;
  }

  .brand-question-turn blockquote {
    font-size: 1.75rem;
  }

  .shopper-voice {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .label-observation-heading {
    align-items: flex-start;
    flex-direction: column;
    gap: 0.8rem;
  }

  .label-observation h2 {
    font-size: clamp(2.85rem, 14.5vw, 3.55rem);
    line-height: 1.04;
  }

  .observation-story > p {
    font-size: 0.92rem;
    line-height: 1.78;
  }

  .who-asks h2 {
    font-size: clamp(2.8rem, 13.9vw, 3.4rem);
    line-height: 1.05;
  }

  .who-asks-body blockquote {
    font-size: 1.65rem;
  }

  .context-factors > div {
    grid-template-columns: 6rem minmax(0, 1fr);
  }

  .persona-growth {
    margin-top: 3.5rem;
  }

  .persona-dimensions {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .persona-dimensions li {
    line-height: 1.4;
  }

  .about-persona-flow {
    grid-template-columns: 1fr;
    margin-top: 3rem;
  }

  .about-persona-flow li,
  .about-persona-flow li:nth-child(2n),
  .about-persona-flow li:nth-child(3),
  .about-persona-flow li:nth-last-child(-n + 2) {
    display: grid;
    grid-template-columns: 2.25rem minmax(5.25rem, 0.65fr) minmax(0, 1fr);
    align-items: start;
    gap: 0.75rem;
    padding: 1.2rem 0;
    border-right: 0;
    border-bottom: 1px solid var(--color-line);
  }

  .about-persona-flow li > p {
    min-height: 0;
    margin: 0;
  }

  .about-persona-flow h3 {
    font-size: 0.98rem;
  }

  .about-persona-flow small {
    grid-column: 2 / -1;
    margin-top: 0;
  }

  .framework-boundary {
    padding-inline: 0;
    background: transparent;
  }

  .framework-boundary span {
    display: block;
    margin: 0 0 0.65rem;
  }

  .question-shift {
    grid-template-columns: 1fr;
    margin-top: 2rem;
  }

  .question-shift > b {
    justify-self: start;
    padding: 0;
    transform: rotate(90deg);
  }

  .capability-index {
    grid-template-columns: 1fr;
    margin-top: 3.5rem;
  }

  .capability-index li,
  .capability-index li:nth-child(odd),
  .capability-index li:nth-child(even) {
    border-right: 0;
  }

  .research-principles {
    margin-top: 4.5rem;
  }

  .research-principles li {
    grid-template-columns: 2.25rem minmax(0, 1fr);
    gap: 1rem;
  }

  .is-not-grid {
    margin-top: 3.5rem;
  }

  .is-not-grid header {
    align-items: flex-start;
    flex-direction: column;
    gap: 0.7rem;
  }

  .founding-stage h2 {
    font-size: clamp(2.45rem, 10.8vw, 2.7rem);
    line-height: 1.05;
  }

  .founding-stage h2 .founding-name,
  .founding-stage h2 .founding-early,
  .founding-stage h2 .founding-plan-prefix,
  .founding-stage h2 .founding-plan-suffix {
    display: block;
  }

  .founding-stage h2 .founding-break {
    display: none;
  }

  .founding-pilot {
    padding: 1.75rem 1.4rem;
  }

  .founding-actions {
    max-width: none;
  }

  .about-pathway-links a {
    grid-template-columns: 2rem minmax(0, 1fr) auto;
    gap: 0.8rem;
  }
}